why we don’t do copy-paste beauty

camila miranda, founder of quinta, formulating skincare by hand in a lab with glass beakers and small-batch tools

in a world full of stock formulas and flashy packaging, we chose something slower.

at quinta, everything is formulated by hand, in small batches. that means we’re there for every step — from weighing raw ingredients to adjusting ratios, stirring phase A into phase B, and yes, even washing the beakers afterward. It’s not always glamorous, but it’s real.

and that matters to us.


what is copy-paste beauty?

most skincare brands you see on the shelf don’t actually make their own formulas. many use private label skincare — products developed by third-party labs and sold to dozens of different companies. the formulas are already done. the ingredients are pre-set. all that’s left is choosing a scent, a label, and a moodboard.

in other words:
same product, different name. just add marketing.

And honestly, that’s fine for some. but it’s not for us.


what we’re doing differently

we didn’t launch quinta just to slap our name on something and sell it. we wanted to make something worth sharing — a product that feels as intentional as your skin rituals. that’s why we formulate everything ourselves.

✨ no catalogue picks
✨ no outsourced development
✨ no shortcuts

our formulations are slow, tested, tweaked, re-tested. we make micro-batches so we can focus on texture, stability, skin feel — the details that make something feel right on your skin. and because we’re a small brand, we don’t need to scale for thousands of units. that means we can keep our process tight, mindful, and flexible.

every tube comes from our own lab. touched by our hands. mixed with care. that’s not marketing fluff — it’s just the truth.


why this matters (for your skin + the planet)

formulating in small batches isn’t just about having more control — though we love that. it also means:

🌱 less waste
🧴 fresher product
🫧 cleaner supply chains
🤲 and a whole lot more care in every step

we’re building quinta from scratch — literally — and while that takes longer, it also means the end result feels more personal. because it is.

if you’re here for the skincare, the science, and the softness, you’re in the right place.

thank you for being part of it.

curious about how our formulation process works? want more lab peeks? let us know — we love sharing this side of things.

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